In 2016, the cosmetics brand Etat Pur, after the group Naos (Bioderma, Esthederm Institute), redefines its positioning and operates its rebranding. Accompanied by Nedd in this transformation, it reveals a new identity, fresh and colorful based on 4 “Chinese Portraits”.
Newsletter and Social Communication
Need was in charge of developing the 360 ° campaign Etat Pur. Based on the identity of the four Chinese portraits, I have declined all newsletter Etat Pur and Facebook posts.