Etat Pur

Context — Nedd (internship)
Project — Motion & Newsletter
Role — UI Designer
Year — 2015

In 2016, the cosmetics brand Etat Pur, after the group Naos (Bioderma, Esthederm Institute), redefines its positioning and operates its rebranding. Accompanied by Nedd in this transformation, it reveals a new identity, fresh and colorful based on 4 “Chinese Portraits”.

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4 "Chinese Portraits"

The new state identity based on 4 for "Chinese portraits" made by Adeline Gault. The campaign shows a brand that suits everyone regardless of gender, age, ethnicity or lifestyle.

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Newsletter and Social Communication

Need was in charge of developing the 360 ° campaign Etat Pur. Based on the identity of the four Chinese portraits, I have declined all newsletter Etat Pur and Facebook posts.

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[unex_ce_button id="content_ahxba31lj,column_content_7g4xz8zyu" button_text_color="#ffffff" button_font="bold" button_font_size="24px" button_width="auto" button_alignment="center" button_text_spacing="0.5px" button_bg_color="#0c0c0d" button_padding="5px 60px 5px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ed9aa4" button_text_spacing_hover="0.5px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://elisevanstaevel.com/work/etat-pur/" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Nedd - Paris[/ce_button]

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